Emotion Charge

Volvo Landing pages

UI Design

Newsletter

Role:

UI Designer

Project overview:

Emotion is a third party lead generating business for EV companies based in Spain. Their goal is to help automakers and dealerships accelerate the transition to electric cars, paving the way towards a more sustainable future in Spain and beyond. Thus, in order to generate more leads I had to redesign the homepage to be more intuitive and user-friendly.

The main challenge was that the previous design was not optimised, it did not adhere to Emotion Charge's branding and was not generating enough leads.

I tackled this by making sure to balance aesthetics and functionality - I followed the company’s brand guidelines to ensure consistency in colors, fonts, and imagery. Moreover, I engaged with stakeholders to review and approve the design, ensuring it aligns with the company’s vision and values.

Deep dive in the brand guidelines to make sure Emotion Charge branding enhances the chances of conversion
Reviewed competitor landing pages for best practices and inspiration.
Designed mobile first, because according to Google Analytics data most previous users join the websites/ landing pages from their mobile device.
Created prototypes to make sure I can easily highlight and explain the use of the newly designed form.
Made sure the page starts with an offer banner to imediately grab the attention of the user.
Redesigned the form to make it adhere to branding and try and give the user a feeling of trust through cleanliness.
Highlighted experiences of customers who benefited from previous offers by adding a Google Reviews widget.
Ensured both designs are being created for mobile, tablet, and desktop views.

Cohesive look and feel that resonated with the target audience.
Reinforced the company’s branding.
Positive client feedback regarding the design, navigation, and information clarity.

Emotion Charge

Volvo Landing pages

Role:

Project overview:

Before

After